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The Senior Product Marketing Manager will develop go-to-market strategies, manage product launches, create marketing content, and lead strategic marketing activities for Identity & Fraud Solutions.
JOB PURPOSE:
To oversee all aspects of marketing activity for the African Defence Exhibition at a product and corporate level, to collaborate on strategy, execute the defined marketing plan, manage the day-to-day delivery of the marketing team and establish best practice marketing.
KEY ACCOUNTABILITIES:
Oversee the event corporate marketing activity including branding
Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the senior vice president and vice president
Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
Manage PR Consultancies to fulfil an international PR plan
Manage, develop and maintain all product websites
Produce effective advertising, marketing and sales collateral for all products – including copywriting, design, production. Includes checking every EDM, brochure, adverts, web pages etc for correct spelling, grammar and key messaging.
Develop relationships with trade associations, media, regulators and industry organizations to foster support for events
Database management, development and list sourcing
Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
Liaise with all team members and stakeholders on items containing event branding
Attend meetings with key event partners – associations, sponsors, media
Monitor competitive activity and attend competitor events when required
Manage our participation at competitor events when required
Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
Assist the event management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups
Oversee development of the business’ online activities
Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
Work closely with the marketing teams in Nigeria and UAE to pro-actively develop cross-promotional opportunities
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Technical / Functional
• At least 5 years year's demonstrable experience at marketing management level in events and / or B2B media
• Degree educated/MBA desirable
• Detailed knowledge of event marketing best practice
• Knowledge of B2B exhibition and B2B publishing market
• Previous knowledge of defence/military/security or aviation sectors will be a bonus
• Understanding of data protection issues
• Experience of developing an online strategy
• Experience of auditing existing procedures and introducing new procedures
• Appreciation of international cultures/foreign language
• Ability to network and liaise with senior people/trade bodies and associations
• Anticipation of market trends and proactive market involvement
Personal Attributes / Interpersonal
• Communication – excellent written English and verbal communication skills, report writing and presentation skills
• Rigorous attention to detail, ability to review and write copy
• Administration and Organisation
• Time Management
• Project Management: ability to oversee/manage multiple products
• Detailed understanding of marketing principles
• Ability to be part of and manage teams
• Ability to work under pressure and to deadlines
• Ability to work within a target driven marketplace
• Self-motivated / Innovative / Creative
• Good team working ethics
• Competitive analysis
• Lateral thinking
• People management skills
• Analytical skills
• Availability to travel
• Team player – Work closely with all departments across the business
• Empathetic Manager – Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg set
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
dmg events London, England Office
Northcliffe House, 2 Derry Street, London, United Kingdom, W8 5TT
dmg events Reigate and Banstead, England Office
Quartz House, 20 Clarendon Road, Reigate and Banstead, United Kingdom, RH1 1QX
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