Head of Marketing and Business Development

Welcome to FairHeat, where we're not just a consultancy but a revolution in the heat network industry. Founded in 2015, we've quickly risen to become trusted industry leaders, unmatched in our breadth and depth of knowledge in heat networks. Our accolades, including being a three-time CIBSE Young Engineer Employer of the Year winner, speak to our commitment to excellence and innovation.  FairHeat is entirely 100% owned by our employees. This means that every employee, from day one, has a stake and a voice in our success.   

As a rapidly growing force, we're making bold and transformative moves in the industry. Our sustainably driven ethos means we're at the forefront of providing low carbon solutions, and our data-based approach sets us apart, offering unparalleled access to performance data. We're not just participants in the heat network industry; we're shaping it. Our influence is evident in our contributions to raising quality standards and regulations, and our involvement with many key industry groups showcases our commitment to knowledge-sharing and collaboration. We believe that a diverse workforce is essential to address the skill gap within the industry and are committed to fostering a more inclusive and diverse environment.   

But what truly sets us apart is our team. We're proud to say that 77% of our team are dedicated Engineers, with around 40% being recent graduates, showcasing our commitment to nurturing and developing the future leaders of the industry. We believe in a supportive, collaborative, and progressive environment, where every member, from seasoned experts to fresh graduates, plays a pivotal role. Our central London offices are a hub of innovation, where a friendly and diverse team comes together, driven by a collective passion for engineering excellence and making a significant impact towards a better future.   

At FairHeat, our values are not just words; they're the essence of our culture. We uphold excellence, collaboration and accountability in everything we do. We’re constantly developing and growing as individuals and as a Team.  

 We’re proud to disrupt the industry to deliver our mission, which is to deliver solutions that enable the market to design, deliver and develop heat networks that work for end users and the environment. We stick to our principles on this and never put profit before our ability to deliver it. We hold ourselves and each other accountable to this mission and are not afraid to challenge or be challenged to ensure we stay mission focused.    

Our diverse team and inclusive culture help us ensure that every individual is able to perform to their highest ability, which brings a deep sense of belonging, engagement and satisfaction. 

We are seeking a Head of Marketing who will lead the development and execution of FairHeat’s marketing strategy, driving brand awareness, client engagement, and market positioning. This role is pivotal in supporting business growth, enhancing our reputation in the heat network and energy efficiency sectors, and aligning marketing efforts with commercial objectives. 

Role  

We are seeking a Head of Marketing and Business Development who will lead the development and execution of FairHeat’s marketing strategy, driving brand awareness, client engagement, and market positioning. This role is pivotal in supporting business growth, enhancing our reputation in the heat network and energy efficiency sectors, and aligning marketing efforts with commercial objectives. 

Key Responsibilities

Strategic Leadership 

• Develop and implement a multi-channel marketing strategy aligned with FairHeat’s business goals. 

• Lead brand positioning and messaging across all platforms. 

• Collaborate with senior leadership to support strategic initiatives and business development. 

Team Management 

• Build and lead a high-performing marketing team. 

• Manage external agencies, freelancers, and suppliers. 

• Foster a culture of creativity, accountability, and continuous improvement. 

Digital & Analytics 

• Drive digital marketing performance (SEO, PPC, email, social media). 

• Monitor and report on KPIs, ROI, and campaign effectiveness. 

• Use data insights to optimise marketing efforts and inform decision-making. 

Stakeholder Engagement 

• Support internal communications and employee engagement initiatives. 

• Collaborate with sales, HR, and technical teams to align messaging and support recruitment and retention. 

• Represent FairHeat at industry events and forums. 

Branding 

• Maintain and monitor FairHeat’s brand identity and guidelines, ensuring all resources and assets are consistent and up to date. 

• Manage external agencies to produce branding assets. 

Public Relations 

• Manage award submissions, press engagements, and industry initiative participation to raise FairHeat’s profile. 

• Oversee the relationship with the PR agency and ensure timely delivery of plan. 

Strategy & Planning 

• Work with senior leadership and all departments to execute marketing strategies that support overall business goals. 

• Manage annual marketing plans and budgets. 

Content Creation 

• Oversee the creation of compelling content, including thought leadership, case studies, and digital assets. 

• Plan and execute integrated campaigns across digital, print, and events. 

• Ensure consistency in tone, visual identity, and messaging. 

• Oversee engaging written and visual content for multiple channels, including LinkedIn, website, email, and internal communications. 

Event Management 

• Plan, coordinate, and deliver both online and in-person events, including webinars, industry conferences, and internal company events. 

• Ensure events are documented and leveraged for future marketing purposes. 

Business Development Support 

• Contribute to business growth by supporting tenders & proposals 

• Create materials and campaigns to engage prospective clients and industry partners. 

• Drive Growth Initiatives: Partner with the business development team to identify and pursue new opportunities, ensuring marketing strategies align with revenue goals. 

• Tender & Proposal Leadership: Lead the creation of compelling, brand-aligned content for bids, tenders, and proposals, ensuring consistency and competitive positioning. 

• Social Value Management: Develop, track, and report on Social Value commitments, integrating them into client proposals and marketing narratives to strengthen our market reputation. 

• Campaign Development: Design and execute targeted campaigns and thought leadership initiatives to engage prospective clients, industry partners, and key stakeholders. 

• Market Intelligence: Conduct competitor and market analysis to inform business development strategies and identify emerging trends and opportunities. 
• Client Engagement Materials: Create high-impact presentations, case studies, and collateral that showcase our expertise and deliver measurable business outcomes. 

Cross-Departmental Support 

• Provide marketing support to HR, Talent Acquisition, Finance, and Administration teams as needed. 

• Assist with recruitment campaigns, internal engagement initiatives, and client presentations. 

Skills & Experience Required

Essential 

• Proven experience in a senior marketing role, ideally within professional services, engineering, or sustainability sectors. 

• Strong strategic thinking and leadership skills. 

• Excellent communication and stakeholder management abilities. 

• Proficiency in digital marketing tools and analytics platforms. 

• Strong copywriting, content creation, and storytelling experience. 

• Ability to work autonomously and manage multiple projects simultaneously. 

• Competence in managing events. 

• Knowledge of Adobe Creative Suite, Canva, or similar design tools. 

• Able to communicate clearly, concisely, and with purpose, ensuring messages are action-oriented and easy to understand. 

• Skilled at engaging with multiple senior stakeholders and very busy professionals, adapting tone and style to secure timely responses and decisions. 
• Capable of presenting complex information in a simple, compelling way to influence outcomes and drive progress. 
• Demonstrates agility in communication, prioritising clarity and speed without compromising accuracy. 
• Strong ability to produce succinct written content (emails, proposals, reports) and deliver confident verbal updates in meetings or presentations. 

Desirable 

• Experience in B2B marketing within the energy or built environment sectors. 

• Familiarity with Employee Ownership Trust (EOT) structures or purpose-led organisations. 

• CIM or equivalent marketing qualification. 

• Familiarity with industry awards, tender submissions, and public affairs. 

• Experience working with or managing external agencies. 

• Experience using and setting up HubSpot 

• Competitive starting salary with excellent development opportunities in a growing sector.   

• Be part of a growing and innovative business and help shape the future of energy   

• 25 days paid annual leave with ability to choose 5 extra days unpaid per annum pro-rated   

• Salary sacrifice on Pension and Employer contributions at 5% available to those of qualifying age   

• Collaborative, supportive and friendly environment with lots of opportunities to socialise   

• Hybrid working opportunities   

• Vitality Private Medical Insurance, covering medical, dental, and optical needs   

• Spectrum Life Total Mental Health platform   

• Death in Service Insurance (3x salary)   

• Income Protection, which provides 75% of your salary if you are unable to work due to illness for more than 13 weeks.   

• Enhanced family leave scheme