Head of Growth Marketing (Palta)

Posted 2 Days Ago
Be an Early Applicant
Remote
Senior level
Healthtech • Telehealth
The Role
The Head of Growth Marketing will oversee user growth and marketing strategies across Palta's portfolio, providing expertise while driving user acquisition and advising startups. Responsibilities include exploring new marketing channels, collaborating with industry partners, and creating an overview of market trends. The role demands a strong hands-on experience in user acquisition and a growth hacker mindset.
Summary Generated by Built In

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more. 
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

The Role:

We are looking for the Head of Growth Marketing to oversee user growth and marketing efforts in all our portfolio companies. This is an incredible opportunity to make an impact and work closely with Flo and other portfolio companies.

It's a strategic role that will require guiding and advising teams as well as acting as an individual contributor getting your hands dirty and building from scratch.

Reporting to the Chief Growth Officer, you will have the ability to shape our direction, build and own the strategic growth vision for our companies.

You can join one of our hubs in London, Warsaw, or Cyprus or work remotely.

Responsibilities:

  • Act as a champion for UA and Growth, providing expertise to our portfolio startups

  • Explore, strategize, and execute emerging channel opportunities that we have not yet tested into, supporting our broader goal of channel diversification

  • Work with our partners (eg Appsflyer, Google, Meta etc) on tailored industry insights and share the latest updates with the companies

  • Host monthly knowledge sharing forums within the group, develop experimentations library

  • Create a quarterly overview of the industry landscape, including key trends and market dynamics, competitor activities, new opportunities and potential areas for growth

  • Evangelize the growth stack, tooling, and attribution within the group

What drives success for this role:

  • 6+ years of user acquisition from strategy to execution in a start-up, predominantly in the mobile app space

  • Hands on UA track record is a must, advisory experience is a bonus

  • “Growth hacker” mindset

  • Good knowledge of marketing data stack, tracking, attribution, BU economics is a must

  • Great communication skills, ability to build processes and influence cross-functionally

  • Self-starter, resourceful, optimistic, and innovative. Comfortable taking on a high level of responsibility, and driving continuous improvement

  • Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals

What we offer:

  • An honest, open culture that emphasizes feedback because we understand this is the only way to truly grow, both individually and collectively

  • You will be one of the key roles within the centralized function with the ability to shape our strategy

  • Top of the market salary and meaningful equity. We will make an ambitious offer tailored to each person

  • Work-life balance to suit everyone: flexible working hours, loyal sick leave policy

  • Private healthcare insurance based on location

Please read our privacy notice in respect of your application Please note that your personal data will be stored for one year, as reasonably necessary to resolve any disputes within the hiring process, if any occur.

The Company
London
93 Employees
On-site Workplace
Year Founded: 2016

What We Do

Palta is a thriving family of Wellbeing and HealthTech brands. We partner with ambitious founders and exceptional talent to transform innovative ideas into life-changing apps that make a positive impact at a global scale. With over 700 employees on board, our offices stretch across the UK, US, EU and Israel

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